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The New Lazy Oaf S/S 2013 Collection is Spontaneous and Funky

By: Jen Chae - Published: • References: hypebeast & lazyoaf
The new Lazy Oaf lookbook for its S/S 2013 menswear collection has a carefree adolescent feel; with its unpredictably random prints and vibrant mix of colors, the lookbook portrays well the theme of nostalgic adolescence and even childhood. The UK-based label flaunts its pop graphics and bold illustrations, as apparent by the lookbook’s wide palette of eye-catching colors and funky designs.

Model Sean Lyles, with his full-sleeve tattooed and chiseled look, is not particularly a baby face, but somehow the neon-printed shirts make Lyles look young and playful. Many of its pieces are memorable, like the graphic tees that blurt out random words like ALIEN, or drawings like neon yellow lemons on cyan backgrounds. Curly patterned button-downs seem funk-influenced and are reminiscent of the 60s. Stats for Playfully Patterned Lookbooks Trending: Older & Popular
Traction: 14,167 clicks in 68 w
Interest: 2.5 minutes
Concept: New Lazy Oaf
Related: 92 examples / 71 photos
Segment: Males, 4-55
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