P.F. Chang's New Customer Rewards Program is Entirely Digital

By: Katherine Pendrill - Jul 31, 2015
References: pfchangs & nrn
Popular restaurant chain 'P.F. Chang’s,' recently launched a new customer rewards program that is entirely digital. While a number of other casual-dining brands have rolled out similar loyalty programs, P.F. Chang's is focused on making the experience simpler and easier for customers to engage with.

Customers can sign up for the new loyalty program online or over text message. The points are then collected virtually through the customer's smartphone, meaning there are no membership cards to keep track of or remember to bring in each time you visit the establishment. Once they have registered, customers can immediately begin collecting points that can later be redeemed for free entrees. The loyalty program also provides customers with birthday perks and invitations to special dining events.

By keeping the service exclusively digital, P.F. Chang's new customer rewards program makes it easier for subscribers to generate rewards quickly.