Caribou Coffee Made it Snow in July to Promote New Caribou Coolers
Hayley McGlone — July 15, 2016 — Lifestyle
References: cariboucoffee & adweek
Caribou Coffee made it snow at the Basilica Block Party music festival to promote their new Caribou Coolers. Snow fell on the crowd as Caribou passed out their new blended iced coffee beverages to festival-goers.
Caribou Coffee collaborated with Street Factory Media and Legend PR to make it snow at the summer rock music festival, which draws a crowd of about 25,000 people. The brand took over the event's Jumbotron to show a short clip featuring three of its new Caribou Coolers with the caption "Stay Cool Minneapolis." Festival goers appeared to enjoy the snow-based publicity stunt that added a fun atmosphere to the music festival.
The use of snow machines cleverly got the crowd hyped for the free Caribou Cooler samples being passed around and is a memorable ad campaign for festival-goers.
Caribou Coffee collaborated with Street Factory Media and Legend PR to make it snow at the summer rock music festival, which draws a crowd of about 25,000 people. The brand took over the event's Jumbotron to show a short clip featuring three of its new Caribou Coolers with the caption "Stay Cool Minneapolis." Festival goers appeared to enjoy the snow-based publicity stunt that added a fun atmosphere to the music festival.
The use of snow machines cleverly got the crowd hyped for the free Caribou Cooler samples being passed around and is a memorable ad campaign for festival-goers.
Trend Themes
1. Snow-based Publicity Stunts - Expanding the use of snow-based publicity stunts can create memorable and engaging ad campaigns.
2. Collaboration with Media and PR Agencies - Working with media and PR agencies can help businesses execute creative and effective promotional strategies.
3. Creating Fun Atmosphere at Events - Adding fun elements like snow machines at events can enhance the overall experience and leave a lasting impression on attendees.
Industry Implications
1. Coffee and Beverage - The coffee and beverage industry can explore the use of inventive promotional strategies like snow-based publicity stunts to attract customers.
2. Media and Advertising - Media and advertising agencies can specialize in creating and executing unique and engaging publicity stunts for brands.
3. Event Management and Entertainment - Event management and entertainment companies can incorporate fun and interactive elements like snow machines to enhance the attendee experience.
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