New Balance MT576S by FRAT and Mita is Great for Athletic Ravers

By: Marissa Brassfield - Published: Mar 30, 2009 • References: & hypebeast
I'm not sure who the target market is for these glow-in-the-dark New Balance MT576S Bamboo Rake sneakers designed by FRAT and Mita, but I'm betting that the desired consumers are ravers with a keen interest in fitness. Or perhaps night bicyclists.

The New Balance MT576S Bamboo Rake sneakers are the product of a collaboration between FRAT and Mita. Besides a glow-in-the-dark upper, these sneaks also feature intricate badass embroidery on the tongue and heel and plenty of mesh throughout. Stats for Glow-in-the-Dark Sneakers Trending: Older & Mild
Research: 13,702 clicks in 372 w
Interest: 4 minutes
Concept: Glow-in-the-Dark Sneakers
Related: 53 examples / 41 photos
Segment: Males, 12-35
Comparison Set: 20 similar articles, including: 34 glow-in-the-dark and neon products, 30 bold and bright sneakers, and plaid sneakers.