Remember when the Berlin Wall fell? I do, and I remember when David Hasselhoff took the credit for making it happen. Which is awesome unto itself. Even more awesome is the New Balance 'Berlin Wall' pack.

Featuring a three pack of sneakers in a very low key colorway.  The shoes also come with a set of goodies on the side that help to reinforce the commemorative nature of this launch.

Implications - Many consumers find it difficult to choose a product simply due to its similarity with so many other commodities. Companies that use familiar elements (such as historic events) will find it easier to automatically gain attention from customers, as this provides a point of recognition for the overwhelmed individual.