The New Balance 'Berlin Wall' Edition Commemorates the Historic Event
Featuring a three pack of sneakers in a very low key colorway. The shoes also come with a set of goodies on the side that help to reinforce the commemorative nature of this launch.
Implications - Many consumers find it difficult to choose a product simply due to its similarity with so many other commodities. Companies that use familiar elements (such as historic events) will find it easier to automatically gain attention from customers, as this provides a point of recognition for the overwhelmed individual.