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G-Shock's Neon, Slimmed-Down Watches Offer Bright Style

By: Summer Luu - Published: Sep 3, 2010 • References: casio.jp and highsnobiety
G-Shock has created a series of watches under the name ‘G-001.’ This line of G-shocks is very different from the brand’s usual bulky, rugged, mega-sporty look. 

Instead, the watches in the G-001 line are slim, smooth and very fun-looking—almost toy-like. The playfully electrifying neon colors have also been brought back from the 1990s, when G-shock first gained popularity. 

Although, a G-001 may look like a toy on your wrist, it still packs a punch with lots of functionality and practicality. The new G-Shock collection comes in four different color combinations, and are definitely for the trendy sporty-types who want to grab some wrist action.