The Neo Watch from Too Late Makes a Functional Fashion Statement

By: Michael Hines - Published: Jun 1, 2011 • References: & highsnobiety
Italian fashion brand Too Late is attempting to change the watch game with their new Neo Watch collection. The Neo is a colorful watch that is a fashion accessory first and a timepiece second.

The Neo Watch comes in 10 different colors, each of them bright and bold, especially by watch standards. The face of the watch is disguised as it is identical in color to the the band, only being sold out by its two buttons and the red LED lights which display the time. While I am not a huge watch guy, I do like what Too Late has done here. They have created a fun, fashionable and original watch that is easy to tell time on. Stats for Colorful Wristband Watches Trending: Older & Mild
Research: 2,527 clicks in 260 w
Interest: 2 minutes
Concept: Neo Watch
Related: 77 examples / 59 photos
Segment: Females, 12-55
Comparison Set: 28 similar articles, including: funky rapper watches, wind-powered watches, and ancient greek timepieces.