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We’ve all seen ads where politicians smear the name of their opposition, foretelling utter doom if the other guy wins. As distasteful and low and these ads may be, the facts show that these ads really work and that’s why we’re seeing evidence of this form of advertising popping up just about everywhere.  Conventional wisdom has it that negative political ads only preach to the choir, reinforcing the support of viewers who have already decided how to vote. But negativity may be more effective than previously thought. In fact, according to a new study, attack ads can sway voters even when they're planning to support the other guy.
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Negative Political Advertising
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Still on the Rise Because It Works
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