Knockouts is a sports-themed franchised salon chain providing haircuts and grooming services including coloring, massage therapy, manicures, pedicures, hair waxing and FREE BEER while you wait. It caters specially to men.
The attractive women are in Knockouts Girls boxing uniforms, large leather chairs fitted specially for men, individual flat screen TV's with a remote control at each station and complimentary beverages including beer.
Implications - In today's fast-paced and hectic society, consumers are looking for products and services that are able to combine a variety of their desires and interests. Companies and businesses will benefit by extending the range of their services so that they are able to satisfy multiple needs of consumers. In doing so, companies will be able to significantly extend their clientele.
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