The 'Naughty but Rice' Bowls Use Playful Puns to Brand Ready to Eat Snacks

By: Ady Floyd - Nov 19, 2015
References: robot-food & lovelypackage
The creative agency 'Food Robot' created a pun-inspired brand identity for The Hain Daniels Group's new 'Naughty but Rice' snacks. These single-serve rice pudding cups boast colorful packages and playful typography. The colors are selected to match the flavor of each rice pudding.

The flavors include 'coconut and strawberry,' 'staled caramel' and 'chocolate orange.' Each package features related graphics that illustrate the ingredients. The name, 'Naughty but Rice' is a pun that hints towards Santa's naught and nice list. It also related to the unique combination of flavors that are used to create a diverse flavor infusion.

These creative snacks are ideal for those who are seeking a new take on a classic rice pudding. They are also great for on-the-go snacking and lunches.