Naturisimo Relies on Provenance to Prove its Sustainability
Elena Rahman — October 27, 2021 — Eco
References: provenance.org & cosmeticsbusiness
Naturisimo is an online ethical beauty retailer. The e-commerce brand sought proof for its sustainability credentials as the UK's Advertising Standards Authority (ASA) clamps down on greenwashing. Greater responsibility has been placed on ethical retailers in recent years.
To boost its credentials, the beauty brand partnered with Provenanceto share its eco-oriented details. Provenance uses blockchain technology to store and share information about ingredient sourcing. It connects claims to supply chain data and third-party proof to show that the brand follows its due diligence. Moreover, the supply chain transparency specialist is helping the ethical beauty brand promote its evidence-based approach to sustainable cosmetics. Naturisimo also recently partnered with recycling specialists Handle Recycling to dispose of its packaging.
Image Credit: Naturisimo
To boost its credentials, the beauty brand partnered with Provenanceto share its eco-oriented details. Provenance uses blockchain technology to store and share information about ingredient sourcing. It connects claims to supply chain data and third-party proof to show that the brand follows its due diligence. Moreover, the supply chain transparency specialist is helping the ethical beauty brand promote its evidence-based approach to sustainable cosmetics. Naturisimo also recently partnered with recycling specialists Handle Recycling to dispose of its packaging.
Image Credit: Naturisimo
Trend Themes
1. Blockchain Beauty Supply Chain - Beauty brands can leverage blockchain technology to store and share information about ingredient sourcing, providing transparency and eco-friendly claims.
2. Eco-credential Partnerships - Sustainability-focused brands can partner with supply chain transparency specialists to help promote evidence-based approach to sustainability.
3. Ethical Retailer Responsibility - As the industry clamps down on greenwashing, ethical retailers are expected to demonstrate proof of their sustainability claims.
Industry Implications
1. Beauty E-commerce - Beauty e-commerce brands can improve their eco-credentials by partnering with supply chain transparency specialists to verify ingredients and provide ethical claims.
2. Blockchain Technology - Blockchain technology can disrupt the beauty industry by providing a transparent and secure way to store and share information about ingredient sourcing.
3. Sustainable Packaging - Brands can partner with recycling specialists to dispose of their packaging, creating a more sustainable supply chain and reducing waste.
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