The Nature Valley Trail View video from Nature Valley is an ingenious effort that not only markets the company's brand quite effectively, but also gives the world a view of something that isn't normally available.
Just like Google Street View, the Nature Valley Trail View allows users to see The Smokey Mountains, Yellowstone Park and The Grand Canyon on a computer screen from the comfort of their homes. The video outlines the story of the project's creative director and his companions on their epic journey across the various national parks as they snap panoramic images to build the software.
These national parks are world tourist locations that were once only available to those who could find time to travel there, but thanks to the Nature Valley Trail View, anybody with an Internet connection can experience it from the comfort of their own home.
Stats for Panoramic National Park Videos
Trending: Older & Mild
Research: 1,867 clicks in 216 w
Interest: > 3 minutes
Concept: Nature Valley Trail View
Related: 75 examples / 58 photos
Segment: Neutral, 12-55
Comparison Set: 28 similar articles, including: unexpected virtual sightseeing, google street view, and geotagged graffiti.
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