Their cufflinks are packed into a tiny glass vial branded with their logo, which is then sealed with a cork and shipped nestled in a bed of reindeer moss. Their ties come in round boxes that are also shipped in moss.
This is my absolute favorite green packaging innovation!
Implications - Consumers in modern society are looking for ways to protect the planet more than ever before. Products that contain a sustainable method of production are appealing to those who want to maintain a greener lifestyle.