The notion of traveling to one of the world's most chaotic cities can add an unnecessary level of stress to the planning and enjoyment of a vacation. And while no metropolis will be prepared to stop on account of your visit, this Natour campaign demonstrates that with its services, an urban environment will seem to do as good as that, becoming a lucid location for you to discover.
The Gitam BBDO advertising agency of Israel came up with two prints for the tours company, one picturing New York City and another of an unnamed Indian metropolis. One would expect both destinations to be bustling with the diverse activities of cars and pedestrians amidst a cluttered cityscape of structures and public facilities. Nevertheless, the Natour campaign has neatly aligned every vehicle, bicycle, person, elephant and street sign into categorical clusters, allowing one to appreciate the setting's unique features in an intelligible way.
Organized Metropolis Marketing
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