There is quite the scandalous plot-line in the Natasha Poly Vogue Paris September 2010 spread. Sargent Poly ends up canoodling with her cadet, presenting the idea that strict mannerisms are still open to some wild and naughty behaviors.
Implications - Youth consumers are ambivalent towards the gender roles passed down to them by their parents' generation. Men's fashion is increasingly being incorporated into women's fashion and vice versa. Companies eager to form a deeper connection with this group should take this mind-set into account when creating products.