The Natasa Vojnovic Vogue Spain April 2010 Spread has Western Flair
The Natasa Vojnovic Vogue Spain shoot, called ‘AutoStop,’ for the magazine’s April 2010 issue is sure to turn the temperature up a notch. Natasa Vojnovic looks like a stranded cowgirl in cleavage-baring denim and accessories heavily embellished with fun fringe.
With the hot dry desert as the backdrop for the shoot, the Natasa Vojnovic Vogue Spain spread has a gritty atmosphere, yet Vojnovic manages to radiate a carefree attitude.
With the hot dry desert as the backdrop for the shoot, the Natasa Vojnovic Vogue Spain spread has a gritty atmosphere, yet Vojnovic manages to radiate a carefree attitude.
Implications - In a day and age where photoshopping, airbrushing and paper-thin models make consumers feel like advertising doesn't represent their lives, a brand can benefit from shooting marketing that looks more like a candid photograph of a friend. By capturing a model in a casual moment that doesn't seem staged, the brand embeds the image of authenticity and realness in the minds of consumers.
