I’m not sure if Natalia Vodianova and Marlon Teixeira have worked together before, but chemistry does not seem to be an issue at all. You may have to look at the pictures above a couple of times before you realize this is a jeans campaign.
Implications - And that, I think, is most of the campaign's appeal. The shoot is intriguing as a series of pictures, the jeans are almost an afterthought. FORUM jeans has done a great job of creating buzz worthy marketing for their brand. I wouldn't be surprised to see more denim companies follow suit.