Superstar

The Lazy Oaf for Nasty Gal Summer 2013 Collection is 90s-Themed

By: Misel Saban - Published: • References: lazyoaf & thecapitalofcool
The Lazy Oaf for Nasty Gal Summer 2013 line is a vibrant slew of technicolor, print-crazy and girly clothes for the hotter months. Better yet, this summer collection draws inspiration from all the best 90s pastimes: arcades, bowling and strip malls.

The Summer 2013 collection features a colorful combination of Lazy Oaf's UK fun graphic illustrations and Nasty Gal's hip design silhouettes. With tight body suits, body con dresses, crop tops and slouchy pull-overs, this Nasty Gal collection accentuates all the feminine curves. Drawing on food for design inspiration, some of the noteworthy prints include assorted candy, bright flowers, fast food, zig-zags and rainbows.

In the promotional video, several young rambunctious teenage girls can be seen wreaking havoc in an arcade, munching on fast food and running around wild-child style. Stats for Wild Arcade-Inspired Fashion Trending: Older & Mild
Traction: 821 clicks in 66 w
Interest: 0.5 minutes
Concept: Nasty Gal
Related: 116 examples / 89 photos
Segment: Females, 12-55
Comparison Set: 42 similar articles, including: minimalist swimsuit lookbooks, exuberant 90s-inspired editorials, and playful pattern pictorials.