Although it might seem counterintuitive to wear makeup while in the pool, the Nars Matte Multiple Collection ad campaign revolves around a swimming theme that brings out all of the good qualities in the line. With a swim cap on, model Toni Garrn's chiseled cheeks stand out even more, which is entirely the point considering that the collection targets them as well as the lips. Not to mention that this product in particular works best with water, giving it a smooth and sheer finish.
The Nars Matte Multiple Collection is part of the brand's larger Cosmetics Summer Color Collection. Adhering to the theme set out by its initial ad campaign, the image is as bold as it is beautiful. Delivering a burst of high-impact color, the collection is perfect for the sunny season.
Stats for Swim-Inspired Makeup Ads
Trending: Older & Average
Research: 1,126 clicks in 109 w
Interest: 0.7 minutes
Concept: Nars Matte Multple Collection
Related: 62 examples / 48 photos
Segment: Females, 18-55
Comparison Set: 23 similar articles, including: glamorously gilded makeup ads, watercolor makeup ads, and olympic-inspired makeup ads.
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