The NARS Cosmetics Fall 2013 ad campaign looks as though it stars a '80s rock starlet. It reality, model Toni Garrn has simply been given a dramatic retro makeover for the photoshoot. The curly hair, dark eyes and red lips all work together for an ultra glam look. Considering that the ad campaign showcases the Eye Paint line as well as a collection of signature eyeshadows in particular, it is no surprise that it went down this route.
Shot in studio against a futuristic grid-like backdrop, which somehow doesn't negate the vintage beauty looks, the NARS Cosmetics Fall 2013 ad campaign is immediately arresting. The nearly blinding light captured in the frame doesn't hurt. Shot alongside the German beauty are crisp product shots of the new makeup perfect for the autumn season.
Stats for Glam 80s-Inspired Cosmetic Ads
Trending: Older & Buzzing
Research: 22,642 clicks in 141 w
Interest: 0.5 minutes
Concept: NARS Cosmetics Fall 2013
Related: 91 examples / 70 photos
Segment: Females, 18-55+
Comparison Set: 33 similar articles, including: fiercely dark fashion ads, adorably flirtatious fashion ads, and vibrantly edgy fashion ads.
Glam 80s-Inspired Cosmetic Ads
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