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Yelo is an entirely new concept in wellness. It is a sanctuary designed to help urbanites deal with the pressures of modern life through a unique combination of sleep and reflexology therapies. The new spot on West 57th Street is getting New Yorkers to take a load off - in the purely holistic sense.
Customers who want the full Yelo experience can also choose from a menu of reflexology treatments: 30-, 60- or 90-minute sessions with certified therapists start at USD 65. While currently serving a single location in Manhattan, Yelo is already creating quite a buzz and has plans to expand. Since there doesn’t seem to be a shortage of stressed out overachievers, exhausted parents of young children, and other fatigued folks, catering to their relaxation needs is a concept that could catch on in most major cities.
(springwise)
References: yelonyc, springwise
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