Nao Serati's Spring/Summer Range Was Spotlighted on Oddly Edited Models

By: Riley von Niessen - Sep 22, 2016
References: naoserati &
A label that's based in South Africa's city of Johannesburg, Nao Serati is known for crafting eclectic menswear styles that aren't afraid to draw from feminine angles.

In its 2017 Spring/Summer series, Nao Serati stays true to this claim. In an editorial that's aimed at rethinking the male body and expanding the thinking of what's deemed masculine by society, the brand shows models with elaborately elongated legs that makes them appear giant-like.

By using this visual in unison with clothing that's unconventional to preconceived notions of masculinity, Nao Serati shows its muses as incredibly powerful figures who are enlarged by their confidence in choice. With this, Nao Serati's designers look to prompt men to think about what being a man means to them and invites them to loosen the limitations of their definition.