London label "Theatre de la Mode" took a break from the traditional catwalk presentation by introducing their Autumn/Winter 2008 collection through nanoscaled bespoke mannequins.
Entitled, "Willows", the debut collection launched during the London fashion week featured miniature woodland creatures wearing "Theatre de la Mode's" womenswear and menswear pieces. Unlike Viktor & Rolf's fanciful miniature couture pieces, the London label drew inspiration from the fusion of the Jewish costume and '90s anti-fashion rule to create itsy bitsy versions of highly wearable avant garde clothes.
"Theatre de la Mode" is a joint venture of designers Chris Kelly and Sara Flamm. To combat the financial difficulties of establishing their own brand, they decided to utilize the same concept that revived the Parisian fashion industry after World War II. Through "Theatre de la Mode" post-war Paris designers were able to creatively battle through the scarcity of fabric and materials by dressing up wire-made mannequins on a 1:3 scale.
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