Nanamica Debuts Its Fall/Winter 2022 Collection
Kanesa David — June 29, 2022 — Fashion
References: us.nanamica & hypebeast
Nanamica is releasing a new Fall/Winter 2022 collection dubbed ‘Heart-Warming Life Tech Wear.’ The collection takes inspiration from the ocean, experimenting with fabric and relaxed silhouettes to deliver a selection of neutral-toned garments. Outerwear is designed using GORE-TEX, KODENSHI, and ALPHADRY fabrics. These materials are used in the collection's oversized parkas, puffer jackets, and shell jackets.
Other offerings include knitwear, pants, shirts, hoodies, and more, all dipped in various shades of green, navy, brown, gray, and black. Relaxed pants can be shopped in multiple styles including military-style cargo pants, checked pants, and chinos. Additional highlights include a T-shirt that is decorated with a print of Hiroyuki Yamada’s water illustration. The new Nanamica Fall/Winter 2022 collection is available on the brand’s website.
Image Credit: Nanamica
Other offerings include knitwear, pants, shirts, hoodies, and more, all dipped in various shades of green, navy, brown, gray, and black. Relaxed pants can be shopped in multiple styles including military-style cargo pants, checked pants, and chinos. Additional highlights include a T-shirt that is decorated with a print of Hiroyuki Yamada’s water illustration. The new Nanamica Fall/Winter 2022 collection is available on the brand’s website.
Image Credit: Nanamica
Trend Themes
1. Elevated Tech-fashion - The use of innovative fabrics and technologies in fashion design enhances clothes functionality and comfort, opening up opportunities for a new generation of lifestyle-focused apparel.
2. Nature-inspired Fashion - Drawing inspiration from nature offers limitless possibilities for fashion designers to create unique color palettes and designs that connect with consumers seeking sustainable and eco-friendly clothing alternatives.
3. Relaxed Silhouettes - The popularization of comfortable and easy-to-wear clothing styles presents an opportunity for fashion brands to prioritize comfort while maintaining style, catering to consumers who prioritize comfort and functionality in their apparel purchases.
Industry Implications
1. Fashion Retail - Fashion retailers can leverage sustainable and innovative material technology, unique color palettes, and relaxed silhouettes to offer a diverse range of elevated lifestyle-focused clothing options to a growing consumer market looking for high-quality and eco-friendly apparel.
2. E-commerce - The popularity and convenience of online shopping make e-commerce an ideal platform for fashion brands to reach a broader audience, offering new product lines and exclusive collections, and investing in unique marketing campaigns to establish brand loyalty.
3. Outdoor and Athletic Apparel - Innovative materials and relaxed silhouettes in outdoor and athletic apparel allow for increased comfort, durability, and style, providing opportunities for brands to offer performance-focused apparel that caters to consumers looking for clothes that can fit their active lifestyles.
3.2
Score
Popularity
Activity
Freshness
