The Nadir Tejani Fall/Winter 2012 Campaign is Dramatically Draped

By: Jana Pijak - Published: Apr 10, 2012 • References: inthemoment.moderndestiny & thefashionisto
The Nadir Tejani Fall/Winter 2012 campaign stars Jak Mcgrath. The pale, platinum-haired model is lensed in an advertorial by Tatiana Leshkina. This edgy menswear collection challenges traditional silhouettes, putting emphasis on dramatically draped looks.

The UK-based label showcases unconventional garments with exaggerated proportions and relaxed shapes. Resembling cultural kimonos or priestly monk robes, these avant-garde pieces are displayed in a dark palette, standing out against a stark white backdrop.

The Nadir Tejani Fall/Winter 2012 collection is distinctive and dynamic in design. Jak takes on the role of edgy monk, looking as pale as the brightly lit walls behind him. Resembling Silas from The Da Vinci Code, the model dons a multitude of economical textiles, including fleece, wool and cot­ton pieces, styled by Ali Carman. Stats for Monk-Inspired Menswear Trending: Older & Warm
Research: 9,948 clicks in 214 w
Interest: 4 minutes
Concept: Nadir Tejani Fall Winter 2012
Related: 114 examples / 88 photos
Segment: Females, 18-55
Comparison Set: 42 similar articles, including: faceless model runways, draped skirt menswear, and face-painted catalogs.