Superstar

N. Hoolywood Spring 2011 Collection Channels 20s Criminals

By: Marissa Brassfield - Published:   Updated: Jul 6 2011 • References: n-hoolywood & highsnobiety
The N. Hoolywood Spring 2011 presentation shown at Mercedes-Benz Fashion Week marked the Japanese label's first appearance there with a line that channels 20s American criminals. Old-school mug shots, stripes and printed denim kept the theme cohesive throughout the show.

What a clever way to make an impression! I'm particularly struck by how authentic the mug shots look. See more of the N. Hoolywood Spring 2011 menswear presentation above.

Implications - Popular television shows such as 'CSI' and 'Bones' have helped popularize a consumer fixation with criminology. This development represents how fascinated consumers have become with deviance, and with such, products that embrace wild behavior are becoming quite popular among consumers who are looking to be entertained.

Stats for Jailbird Menswear Trending: Older & Mild
Traction: 5,349 clicks in 207 w
Interest: 4 minutes
Concept: N Hoolywood Spring 2011
Related: 81 examples / 62 photos
Segment: Males, 18-35
Comparison Set: 30 similar articles, including: provocative prison photoshoots, inmate innovation, and jailbird fashion spreads.