From Online Dating to the 'Married on MySpace' Show

By: Vincent Salera - Published: Mar 27, 2009   Updated: May 19 2011 • References: adrants
It seems that the success of ABC's The Bachelor and Bachelorette has affected the marketing honchos over at MySpace. The social networking site is creating a reality dating web series which is presently casting for couples.

You simply have to visit to apply. The web series is expected to last 13 episodes until the day they say “I do”.

Implications - Playing off of popular television shows such as The Bachelor and The Bachelorette, the company has attempted to grasp the attention of that target group. By doing this, the company hopes to increase traffic to their site over their competitors. They also try to capture a target group that thrives off of the romanticism the show carries. Stats for Social Reality Weddings Trending: Older & Chilly
Research: 1,889 clicks in 373 w
Interest: 2.4 minutes
Concept: Social Reality Weddings
Related: 52 examples / 40 photos
Segment: Neutral, 18-55
Comparison Set: 19 similar articles, including: venting on myspace, 40 myspace innovations, and recruiting models from myspace.