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The My Wet Calvin Record Set Uses Bold Primary Colors to Seduce Consumers

By: Susan Keefe - Published: • References: mywetcalvin & thedieline
The artist known as My Wet Calvin recently released a Vinyl Record Box Set entitled 'Happened Before.' This collection features a two song album that has been recreated five times by five different sound engineers. Each sound engineer was given a corresponding color to differentiate his/her work from the others. These bold hues are echoed throughout the rest of the packaging.

The My Wet Calvin box set features punchy primary colors, simplistic typography and geometric designs. The sleeves of each individual album carry all the vibrance of a pantone paint chip. The entire set fits snuggly into a box adorned with intersecting lines that correspond with the hues of the albums housed inside. Reminiscent of Mondrian styling, this vinyl box set delivers a simple, yet incredibly potent visual experience.

A hard sight to miss on any store shelf, this box set makes a vibrant addition to any music collection. Stats for Punchy Vinyl Packaging Trending: Older & Average
Traction: 3,424 clicks in 126 w
Interest: 2.6 minutes
Concept: My Wet Calvin
Related: 68 examples / 52 photos
Segment: Neutral, 12-35
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