The Mustache Cufflinks Support Movember in Fighting Prostate Cancer
Shiny enough to catch everyone's eye, these specially made mustachioed cufflinks not only remind people that prostate cancer sucks, Arbitage Clothiers will also donate $20 from each pair sold.
Implications - Consumers like to feel that they're upstanding citizens of society. As such, many of them will purchase items if they feel a portion of the proceeds will help support a noble cause. Companies looking to generate public attention may ally themselves with different foundations and agencies to create a line of products, mutually benefiting all parties involved.