Just in time to celebrate Movember (the annual mustache growing month in support of prostate cancer research) comes the perfect accessory for the mustachioed gentleman with class. The mustachioed cufflinks are funny and cute enough to be worn everyday.
Shiny enough to catch everyone's eye, these specially made mustachioed cufflinks not only remind people that prostate cancer sucks, Arbitage Clothiers will also donate $20 from each pair sold.
Implications - Consumers like to feel that they're upstanding citizens of society. As such, many of them will purchase items if they feel a portion of the proceeds will help support a noble cause. Companies looking to generate public attention may ally themselves with different foundations and agencies to create a line of products, mutually benefiting all parties involved.
Stats for Cancer-Fighting Cufflinks
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Concept: Cancer-Fighting Cufflinks
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Segment: Males, 18-55+
Comparison Set: 21 similar articles, including: naughty cufflinks, manly insectcessories, and gold gasmasks.
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