The Movember Nokia App '#MoWithLove' Aims to Raise Awareness

By: Tiffany - Published: Nov 5, 2013 • References: windowsphone
Movember is a monthly annual event held in the hopes of raising prostate cancer awareness among men by encouraging them to grow mustaches throughout the month of November. The Movember Foundation is an official global charity responsible for raising testicular cancer awareness and mental health issues that men face, hoping to "(change) the face of men’s health" – literally.

Nokia has joined in the annual event by coming up with a new app called #MoWithLove. It’s a great way for people of different genders to collectively unite on a global platform. Similar to Instagram but exclusively for people with add-on mustaches, the app works by allowing you to take a self-portrait, chose your mustache preference, then save it. If you wish to submit your picture as public, you can then see the roster of everyone who has submitted their own pictures. Stats for Facial Hair-Encouraging Apps Trending: Older & Warm
Research: 2,845 clicks in 133 w
Interest: 0.9 minutes
Concept: Mustache Movember App Nokia
Related: 79 examples / 61 photos
Segment: Males, 12-35
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