The Yellow Bird Project is a Canada-based, non-profit initiative that involves collaborations with musicians in designing T-shirts.
The t-shirts are printed and sold via the Yellow Bird Project website, and all the profits are donated to the charity of the musician’s choice.
In addition to making money for charities directly through T-shirt sales, the project aims to raise awareness for charity organizations through artists’ endorsement, and to raise the profiles of artists who get involved in the project.
Musicians as Designers
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By: Cecilia Biemann - Published: Mar 25, 2009 • References: yellowbirdproject