Prodigy

GE Uses Musical Electrical Poles to Deliver Energy-Saving Message

By: Vincent Salera - Published: • References: coloribus
This ad for GE starts off very serious, but once you see that electrical pole moving and hear the country music begin playing, you can’t help but have a grin on your face. I really like the “out of the box” method GE used for this commercial in order to convey the message of saving energy.

The ad was created by advertising agency BBDO, New York with creative direction by David Lubars, Bill Bruce, Don Schneider, Tom Darbyshire, and Ted Shaine. Stats for Power Lines as Banjo Strings Trending: Older & Chilly
Traction: 1,802 clicks in 298 w
Interest: 4 minutes
Concept: Power Lines As Banjo Strings
Related: 49 examples / 38 photos
Segment: Neutral, 18-55
Comparison Set: 18 similar articles, including: greening alaska, energy-saving laundry lines, and hot green power sources.