The tongue-in-cheek spot plays off the title of the album with a hilariously suggestive gay plot line with a surprise ending.
The album album 'Music For Men' comes out June 22nd with the song 'Heavy Cross' being the first (and awesome) single.
After you enjoy the video, make sure to check out other suggestive and gayvertising features below.
Implications - The use of suggestive visuals in advertising will attract customers due to the shock value and taboo nature of the images. A company can appeal to a specific demographic of buyers by addressing specific interests. As the attention surrounding gay rights continues to rise, businesses can benefit by creating products and ads that will attract attention from the LGBTQ community.