Muse 'Drawsome' Campaign Uses Draw Something to Assess Intern Apps

By: Katherine Vong - Published: Aug 28, 2012 • References: & psfk
While some brands have been using video games to examine the skills of potential new hires, Muse agency in Amsterdam is assessing the abilities of prospective interns by using the free app Draw Something in its Muse 'Drawsome' campaign.

An offbeat way to suss out creative interns, the Muse 'Drawsome' campaign asks candidates to create a game on their smartphone or tablet with the username 'Drawsome intern.' Then, they just have to start drawing the words that are given, and Muse will "review the most beautiful, stupid and genius drawings," says the agency's promotional video. If the agency likes what you've created, you might land yourself an internship.

Since Muse believes that successful advertising lies in simple and clear messages, it's seeking people that can clearly demonstrate their skills in their doodles. Stats for Doodling Job Interviews Trending: Older & Chilly
Research: 594 clicks in 195 w
Interest: > 3 minutes
Concept: Muse 'Drawsome'
Related: 85 examples / 65 photos
Segment: Neutral, 18-55
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