The Mum 2.0 Digital Makeover Teaches Moms Social Networking Etiquette

By: Katherine Vong - Published: Oct 12, 2009 • References: & digitalbuzzblog
The day when moms take over the social network-osphere may be closer than we think. Telstra, an Australian communications company, has launched the Mum 2.0 Digital Makeover, a campaign meant to teach moms—or ‘mums’—about social networking etiquette on sites like Facebook.

Created in part from revealing research that over 70% of Australian mums use social media platforms and tools, the Mum 2.0 Digital Makeover includes six funny webisodes offering tips on a variety of social networking topics like adding friends (see video) and posting photos. Visit the Mum 2.0 Digital Makeover site to watch more of the webisodes! Stats for Social Media Schooling Trending: Older & Warm
Research: 4,927 clicks in 342 w
Interest: > 3 minutes
Concept: Social Media Schooling
Related: 59 examples / 45 photos
Segment: Females, 18-35
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