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The Mum 2.0 Digital Makeover Teaches Moms Social Networking Etiquette

By: Katherine Vong - Published: Oct 12, 2009 • References: callmum.net and digitalbuzzblog
The day when moms take over the social network-osphere may be closer than we think. Telstra, an Australian communications company, has launched the Mum 2.0 Digital Makeover, a campaign meant to teach moms—or ‘mums’—about social networking etiquette on sites like Facebook.

Created in part from revealing research that over 70% of Australian mums use social media platforms and tools, the Mum 2.0 Digital Makeover includes six funny webisodes offering tips on a variety of social networking topics like adding friends (see video) and posting photos. Visit the Mum 2.0 Digital Makeover site to watch more of the webisodes!