This Multiple Sclerosis Society Campaign Shows There's No Warning

By: Luisa Amanda Gomes - Published:   Updated: Jul 18 2011 • References: mssociety.org.uk & advertlover
This Multiple Sclerosis Society campaign is thought-provoking to say the least. As MS has inconsistent symptoms, the campaign aims to educate viewers on the unpredictability of this mysterious disease.

The images used in this Multiple Sclerosis Society campaign are powerful, leaving an indelible impression on the mind. With images like an uncontrollable doll bladder and the snapped leg of a mannequin, the campaign offers some advice while trying to be reassuring.

Implications - It's definitely an effective way to teach people about the disease, and may encourage them to learn more about it and help find a cause. These images may be haunting, but they are definitely successful in their purpose.

Stats for Damaged Doll Ads Trending: Older & Chilly
Traction: 3,314 clicks in 230 w
Interest: 3.9 minutes
Concept: Multiple Sclerosis Society Campaign
Related: 66 examples / 51 photos
Segment: Neutral, 18-55
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