Digitize Your Distractions With Michael Roller's 'Tame'

By: lourdes sanchez bayas - Published:   Updated: Apr 6 2011 • References: thegreenergrass.org & yankodesign
Designer Michael Roller came up with a concept called "Tame" that is supposed to digitalize multitasking while driving and minimize the distractions -- and dangers -- involved in trying to do too much while behind the steering wheel of a vehicle.

Tame lets users sync a customized status message to phone apps and mobile devices, including Facebook, text and instant messaging apps, and the phone. By rotating the color-coded cube, the user's neighbors can immediately see whether he is available to chat.

Implications - As mobile apps, social media and text messaging continue to dominate mainstream office culture, designers are releasing devices that allow employees to boost their productivity and show their availability to others. Stats for Multi-Tasking Aid for the Car Trending: Older & Chilly
Traction: 2,928 clicks in 367 w
Interest: 4 minutes
Concept: Multi-Tasking Aid For The Car
Related: 23 examples / 18 photos
Segment: Neutral, 18-55
Comparison Set: 9 similar articles, including: natural carpet cleaners, collaborative video sharing apps, and starfish extract creams.