Digitize Your Distractions With Michael Roller's 'Tame'

By: lourdes sanchez bayas - Published:   Updated: Apr 6 2011 • References: thegreenergrass.org & yankodesign
Designer Michael Roller came up with a concept called "Tame" that is supposed to digitalize multitasking while driving and minimize the distractions -- and dangers -- involved in trying to do too much while behind the steering wheel of a vehicle.

Tame lets users sync a customized status message to phone apps and mobile devices, including Facebook, text and instant messaging apps, and the phone. By rotating the color-coded cube, the user's neighbors can immediately see whether he is available to chat. Stats for Multi-Tasking Aid for the Car Trending: Older & Chilly
Traction: 2,921 clicks in 348 w
Interest: 4 minutes
Concept: Multi-Tasking Aid For The Car
Related: 61 examples / 47 photos
Segment: Neutral, 18-55
Comparison Set: 22 similar articles, including: bake-free bites, 40 festive christmas cookies, and hand-loomed towel lines.