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Dairy companies know that fat-free products are most appealing to women, so it's no surprise that the Muller Light Spill and Splash print advertisements catapult female clothes.

Tipped containers of yogurt reveal a swash of heavy cream-colored fabrics, shoes and accessories that would certainly weigh a woman down. Designed by Tbwa, London, the Muller Light Spill and Splash campaign tells the ladies they can feel liberty and lightness by consuming this snack.