The Muller Light Spill Campaign Hurls Your Heavy Costumes

By: Amelia Roblin - Published: Jan 18, 2011 • References: mullerdairy & coloribus
Dairy companies know that fat-free products are most appealing to women, so it's no surprise that the Muller Light Spill and Splash print advertisements catapult female clothes.

Tipped containers of yogurt reveal a swash of heavy cream-colored fabrics, shoes and accessories that would certainly weigh a woman down. Designed by Tbwa, London, the Muller Light Spill and Splash campaign tells the ladies they can feel liberty and lightness by consuming this snack. Stats for Garment-Tossing Yogurt Ads Trending: Older & Chilly
Research: 3,040 clicks in 279 w
Interest: 2.4 minutes
Concept: Muller Light Spill
Related: 57 examples / 44 photos
Segment: Neutral, 18-35
Comparison Set: 21 similar articles, including: digital urban drainage, aromatic outburst ads, and built-in spoon lids.