Superstar

The Muller Light Spill Campaign Hurls Your Heavy Costumes

By: Amelia Roblin - Published: Jan 18, 2011 • References: mullerdairy and coloribus
Dairy companies know that fat-free products are most appealing to women, so it's no surprise that the Muller Light Spill and Splash print advertisements catapult female clothes.

Tipped containers of yogurt reveal a swash of heavy cream-colored fabrics, shoes and accessories that would certainly weigh a woman down. Designed by Tbwa, London, the Muller Light Spill and Splash campaign tells the ladies they can feel liberty and lightness by consuming this snack.