How often does the average person ponder contemporary fashion with the same interest as a historian or an archaeologist? Well, the Mulberry AW11 campaign grants style enthusiasts the rare opportunity to consider the features of gorgeous garments by present standards with another degree of separation.
Each photograph by Tim Walker creates the illusion that the viewer is observing the subjects through display case at a gallery or a museum. Models Julia Saner and Tati Cotliar are dressed in the brand's upcoming collection, looking timelessly chic amidst unusual props. Though the scenes look to have initially been within floral-decorated bedrooms, animal taxidermy, arranged tree branches and dinosaur eggs have infiltrated, making the Mulberry AW11 campaign look more like condensed snapshots of the past 230 million years on earth.
Stats for Museum Display Style Campaigns
Trending: Older & Mild
Research: 3,457 clicks in 258 w
Interest: 4 minutes
Concept: Mulberry AW11
Related: 112 examples / 86 photos
Segment: Neutral, 35-55+
Comparison Set: 41 similar articles, including: retro diva dining lookbooks, invitingly posed pictorials, and opulent orchid fashions.
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