Muddle and Mint Launches New Non-Alcoholic Canned Cocktails
Niko Pajkovic — April 6, 2022 — Lifestyle
References: muddleandmint & bevnet
Muddle and Mint, a women-led RTD beverage brand specializing in alcohol-free cocktails, has announced the launch of a non-carbonated canned version of its most popular drinks.
The new non-alcoholic canned cocktails were created to fill a gap in the market. In particular, they aimed to provide customers who may be avoiding alcohol with a refreshing on-the-go cocktail alternative. The new line consists of three bold flavors -- Grapefruit Rosemary, Green Tea Mint, and Hibiscus Sage -- that come in 8.4 oz cans.
"Our drinks are non-carbonated, meaning customers can have a bar-like experience at an affordable price. Grab a can, and you can take us anywhere you want an alcohol-free option," said Hally Turner, co-founder of Muddle and Mint.
Image Credit: Muddle and Mint
The new non-alcoholic canned cocktails were created to fill a gap in the market. In particular, they aimed to provide customers who may be avoiding alcohol with a refreshing on-the-go cocktail alternative. The new line consists of three bold flavors -- Grapefruit Rosemary, Green Tea Mint, and Hibiscus Sage -- that come in 8.4 oz cans.
"Our drinks are non-carbonated, meaning customers can have a bar-like experience at an affordable price. Grab a can, and you can take us anywhere you want an alcohol-free option," said Hally Turner, co-founder of Muddle and Mint.
Image Credit: Muddle and Mint
Trend Themes
1. Non-alcoholic Canned Cocktails - The rise of non-alcoholic canned cocktails presents a disruptive innovation opportunity for beverage companies to tap into the growing demand for alcohol-free alternatives.
2. Women-led RTD Beverage Brands - The emergence of women-led RTD beverage brands offers a disruptive innovation opportunity for female entrepreneurs to enter the beverage industry and create unique products.
3. Gap in the Market for Alcohol-free Cocktails - The identification of a gap in the market for alcohol-free cocktails provides a disruptive innovation opportunity for businesses to create and market innovative, refreshing, and affordable non-alcoholic cocktail alternatives.
Industry Implications
1. Beverage Industry - The emergence of non-alcoholic canned cocktails presents a disruptive innovation opportunity for the beverage industry to expand its product offering and cater to a broader market.
2. Entrepreneurship - The rise of women-led RTD beverage brands offers a disruptive innovation opportunity for entrepreneurs to enter the beverage industry and challenge the dominance of established players.
3. Hospitality Industry - The identification of a gap in the market for alcohol-free cocktails presents a disruptive innovation opportunity for the hospitality industry to create unique drink menus and cater to customers looking for non-alcoholic alternatives.
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