Ideas
Explore the world's #1 largest database of ideas and innovations, with 459,692 inspiring examples.
Trend Reports
Discover why 1,236 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 321,366 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Consumer Insights
Uncover major shifts and emerging opportunities with our exclusive PRO research.
Trend Reports
Discover why 1,236 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 321,366 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Trend Reports
Get fast, customized trend reports, presentations and deep dives 20x faster than traditional research.
Plans
Get started today with a free consultation, our self-serve tools, or a dedicated program.
Articles & Magazine
Get inspired with our 4,208 innovation strategy articles, keynote, videos and innovation tools.
Innovation Awards
Trend Hunter’s Innovation Strategy Awards recognize the best innovation tactics gathered from our interviews with some of the world's most notable business leaders, authors and change makers.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Innovation Assessment
Enhance your innovation potential with a deeper understanding of your unique innovation archetype and how your organization benchmarks.
FuturistU
Prepare for the years ahead with 100+ lessons, tactics, tools and frameworks with our full learning database.
Innovation Books
Join 20,000,000 people getting better and faster with our New York Times Bestselling books and keynote videos.
Jeremy Gutsche
Ignite your event or virtual event with our CEO, a NY Times Bestselling Author and one of the top innovation keynote speakers.
Our Team of Speakers & Virtual Presenters
Inspire your group with our most popular speakers on innovation, trends, change and futurism.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Custom Masterclasses
Join the world's leading brands who leverage our custom programs to accelerate innovation.
FuturistU 5-Day Program
Become a Futurist with our immersive 5-Day program at Future Festival World Summit.
Online eLearning
Learn the fundamentals of futurism and trends with 100+ online courses about innovation.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Contact
Get in touch to learn more, ask a question or submit a tip.
About Us
Learn more about Trend Hunter and how we accelerate innovation.
Follow-Us
Join our 3,500,000 social media followers, on the cutting edge.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
FAQ
Get answers to common questions about Trend Hunter.
Community
Stay on the cutting-edge with the help of the Trend Hunter community.
Team
Meet the team trusted by hundreds of leading businesses worldwide.
Jobs
Find opportunities to accelerate your career with the #1 Trend Firm.
News
Catch up on noteworthy Trend Hunter news and media mentions.
Join
Build a portfolio and put your trend-spotting abilities to the test.
Advertising
Supercharge your marketing by partnering with Trend Hunter.
Portfolio
Visit your public portfolio and browse your past articles.
Add a Trend
Write up an article and showcase your trend-spotting skills.
My Trends
Edit your articles and see how they stack up on the leaderboards.
Settings
Edit your profile, connect your social media accounts, and more.
Add a trend, customize your dashboard, or track topics.
Future Festival
Innovation Events
Join the world's top innovators at our in person events.
Free Webinars
Learn to innovate through chaos, navigate the new normal and maintain work culture from home.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Search our database of 459,692 cutting edge ideas.

Socially Conscious Arm Bands

Mud Love Charity Bracelets the New Silly Bandz of 2012

— December 10, 2011 — Social Good
The buy-one-and-donate strategy is present across virtually every industry from shoes to water bottles. Bracelets are an item that has brought special interest to cause marketing; it's been almost ten years since the LiveStrong band and a myriad of charities are following the same model.

The power of social recognition is very strong, as people like to showcase their altruistic endeavors, so wearing a bracelet on your arm that demonstrates you support a cause becomes a fad over night. In 2012, Mud Love charity bracelets will be everywhere. They are going to become the new Silly Bandz, except even bigger because of their charitable connotation. Priced at $5, they make a great inexpensive gift and with their purchase, you contribute to providing clean water to a child in Africa for a whole year. So if you are feeling a little guilty from all your holiday expenses, at least spend some money on a cute bracelet that will benefit a child in need.
Trend Themes
1. Charitable Fashion Accessory Fad - There is an opportunity for companies to create a line of charitable fashion accessories that become a fad overnight, allowing people to showcase their support for a cause and contribute to charity.
2. The Power of Social Recognition - Companies can leverage the power of social recognition to create a sense of community around charitable causes, encouraging people to display their support through public displays of charitable fashion accessories.
3. Buy-one-and-donate Strategy - The buy-one-and-donate strategy has become present across virtually every industry, with opportunities for companies to create products that allow consumers to contribute to charity with their purchase.
Industry Implications
1. Fashion & Accessories - There is an opportunity for the fashion and accessories industry to create a line of charitable fashion accessories that become a fad overnight, allowing people to showcase their support for a cause and contribute to charity.
2. Charity & Non-profit - Charity and non-profit organizations can collaborate with fashion and accessories companies to create charitable fashion accessories that allow people to display their support for a cause and contribute to charity.
3. Consumer Goods - Companies in the consumer goods industry can incorporate the buy-one-and-donate strategy into their product offerings, allowing consumers to contribute to charity with their purchase and feel a sense of community around charitable causes.
4.6
Score
Popularity
Activity
Freshness