The buy-one-and-donate strategy is present across virtually every industry from shoes to water bottles. Bracelets are an item that has brought special interest to cause marketing; it's been almost ten years since the LiveStrong band and a myriad of charities are following the same model.
The power of social recognition is very strong, as people like to showcase their altruistic endeavors, so wearing a bracelet on your arm that demonstrates you support a cause becomes a fad over night. In 2012, Mud Love charity bracelets will be everywhere. They are going to become the new Silly Bandz, except even bigger because of their charitable connotation. Priced at $5, they make a great inexpensive gift and with their purchase, you contribute to providing clean water to a child in Africa for a whole year. So if you are feeling a little guilty from all your holiday expenses, at least spend some money on a cute bracelet that will benefit a child in need.
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