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MTV's ‘Staying Alive' Campaign Shows More Than Expected

By: Rose Nazarali - Published: • References: staying-alive.org & adsoftheworld
MTV has always been known for their risque advertisements, but the new MTV print ad in Belgium seems to push the envelope even further.

The campaign features ads with both male and female goodies, with signatures of some of the hottest artists plastered over them, giving the illusion of some very untamed pubic hair.

The words on the ad read, “some might stay forever.”

The purpose of the ads is to promote MTV’s ‘Staying Alive’ campaign, which helps draw attention to AIDS and HIV prevention among youth. Stats for Bushy Signatures Trending: Older & Buzzing
Traction: 45,684 clicks in 274 w
Interest: 4 minutes
Concept: Bushy Signatures
Related: 68 examples / 52 photos
Segment: Neutral, 18-35
Comparison Set: 25 similar articles, including: sexploitation ads, nude vjs for animal rights, and pointlessly scandalous awareness ads.