The MSGM FW14 ad campaign is making a powerful statement. Although it isn't the first time that a fashion brand has enlisted gay models for its photoshoots, the overtly loving and sensual poses is somewhat new. Yes, no one is a stranger to sapphic editorials, yet knowing that the models are a real-life couple gives the MSGM FW14 campaign a bigger impact.
Shot by photographer Giampaolo Sgura, the MSGM FW14 ad campaign stars models Antonina Petkovic and Kate Bogucharskaia. Clad in hooded jackets, heart-adorned coats and trenches, they embraces beautifully for the camera and their audience. By focusing on intimate and positive imagery of same-sex relationships on a commercial level, the Italian brand takes a strong stance against inequality and discrimination.
Stats for Loving Lesbian Ads
Trending: Older & Average
Research: 2,725 clicks in 101 w
Interest: 1.4 minutes
Concept: MSGM FW14
Related: 46 examples / 35 photos
Segment: Females, 12-55
Comparison Set: 17 similar articles, including: boldly sophisticated fashion ads, enchanted forest fashion ads, and seductively casual fashion ads.
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