There are very strong insinuations that Brazil is not too happy with Italy right now. The problem has to do with a very strong S/S '09 print campaign for the Italian brand Relish that was photographed in Brazil and shows two women being manhandled by Brazilian police.
Inspired by the movie 'Thelma & Louise,' which is about two women on the lam, the Relish print ads depict two glamorous and fashion-conscious women on the run who are violently arrested by the Brazilian police.
Many people in Brazil are up in arms and there have been allegations that the ads promote violence against women and depict them as prostitutes.
The saga continues and there have been speculations that this Relish print ad campaign may escalate into a political scandal between the two countries.
Controversial Criminal Ad Campaigns
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Glamorized Editorial Violence
Hitting With Words
Awareness Ads with Punch
Beer Mug PSAs
Mobile App Game Shows