Mercedes-Benz is now offers full integration of your iPod into the vehicle’s audio and information system.  Your iPod and your Mercedes-Benz are simply connected via “plug and play”. The dashboard multifunction display adopts the iPod title navigation.  What could be simpler?

Implications - Consumers who love their iPods and personal music players and who are always on the lookout for products that make using these gadgets as seamless and convenient as possible will definitely be drawn to something like this. Personal music players are the iconic symbols of our modern age, so much so that other industries would be foolish not to take their growing popularity into account whenever or wherever possible.