A radio shaped like a car would be boring if the car shape just added an aesthetic element. This wooden car, the creation of Sang Hoon Lee, is much better because the radio’’s functionality is actually controlled by the car.
Sang Hoon Lee’s radio is called "Move to the Radio". The name comes from the fact that the radio’s volume and power are controlled by the wheels of the car. To turn the radio on or to control its volume, the car needs to be in motion. What’’s even more appealing is that the car body is made of wood, not metal or plastic.
So, if you love listening to the radio, you might as well bring out the child in you by playing with a toy car as you sing along.
Stats for Playful Radios
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Research: 3,031 clicks in 404 w
Interest: 4 minutes
Concept: Playful Radios
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Segment: Males, 12-55
Comparison Set: 16 similar articles, including: the rubber radio, wood electronics, and retro radio strikes again.
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