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Soaring Simulated Surf Found in Mountain Dew Waves Commercial

By: Elsa Blaine - Published:   Updated: May 9 2011 • References: mountaindew & advertolog
Mountain Dew 'Waves,' the carbonated beverage's latest commercial, shows a group of skateboarders tarp-surfing a simulated surf. Massive fake barrels are created as huge sheets of blue nylon material are pulled parachute-style, catching air and generating the faux breaking waves. It would be quite the blast to skateboard in this giant artificial ocean.

This captivating commercial was created by Park Pictures ad agency. It definitely represents the tagline "Waves are Different on the Mountain."

Implications - The video features professional skaters, Darin Jenkins, Garrett Plotkin, Holly Lyons and Am Force Skater Chris Mendes. If this doesn't convince you to take up skateboarding, then you might want to watch this a couple more times. It's guaranteed to change your mind about the sport.

Stats for Tarp Surfing Ads Trending: Older & Average
Traction: 2,018 clicks in 200 w
Interest: > 3 minutes
Concept: Mountain Dew Waves Tarp Surfing
Related: 73 examples / 56 photos
Segment: Neutral, 12-35
Comparison Set: 27 similar articles, including: west coast hangout shoots, motorized tank track skateboards, and sci-fi skateboarding.