Plastic bags are a huge problem when it comes to the environment, and Mother London has created a new way to prevent shoppers from requesting a bag.
By creating an 'uncarriable bag,' the company has made shoppers think twice before asking to use plastic. These bags come in four different themes: terrorist, sex addict, junkie and robber. The bag is yellow, and at the bottom is a shadow of items you would not want others to know that you are carrying. As an example, in the 'junkie' bag, the shadow is of a needle and a spoon, and in the 'robber' bag it is a gun and a knife.
Mother London has done an incredible job of preventing the use of plastic bags, as well as creating a memorable campaign.
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Trending: Older & Buzzing
Research: 21,640 clicks in 146 w
Interest: 2.4 minutes
Concept: Mother London
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Segment: Neutral, 12-55+
Comparison Set: 19 similar articles, including: reusable grocery totes, hunger-solving reusable bags, and headphone-branded bags.
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