Mother London Has Created the Uncarriable Bag to Deter Plastic Use

By: Sarah St.Jules - Published: • References: motherlondon & itsnicethat
Plastic bags are a huge problem when it comes to the environment, and Mother London has created a new way to prevent shoppers from requesting a bag.

By creating an 'uncarriable bag,' the company has made shoppers think twice before asking to use plastic. These bags come in four different themes: terrorist, sex addict, junkie and robber. The bag is yellow, and at the bottom is a shadow of items you would not want others to know that you are carrying. As an example, in the 'junkie' bag, the shadow is of a needle and a spoon, and in the 'robber' bag it is a gun and a knife.

Mother London has done an incredible job of preventing the use of plastic bags, as well as creating a memorable campaign. Stats for Shame-Inducing Plastic Bags Trending: Older & Popular
Traction: 19,692 clicks in 68 w
Interest: 2.5 minutes
Concept: Mother London
Related: 52 examples / 40 photos
Segment: Neutral, 12-55+
Comparison Set: 19 similar articles, including: reusable grocery totes, hunger-solving reusable bags, and headphone-branded bags.