Mother London Has Created the Uncarriable Bag to Deter Plastic Use

By: Sarah St.Jules - Published: Jul 31, 2013 • References: motherlondon & itsnicethat
Plastic bags are a huge problem when it comes to the environment, and Mother London has created a new way to prevent shoppers from requesting a bag.

By creating an 'uncarriable bag,' the company has made shoppers think twice before asking to use plastic. These bags come in four different themes: terrorist, sex addict, junkie and robber. The bag is yellow, and at the bottom is a shadow of items you would not want others to know that you are carrying. As an example, in the 'junkie' bag, the shadow is of a needle and a spoon, and in the 'robber' bag it is a gun and a knife.

Mother London has done an incredible job of preventing the use of plastic bags, as well as creating a memorable campaign. Stats for Shame-Inducing Plastic Bags Trending: Older & Buzzing
Research: 21,640 clicks in 146 w
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Concept: Mother London
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Segment: Neutral, 12-55+
Comparison Set: 19 similar articles, including: reusable grocery totes, hunger-solving reusable bags, and headphone-branded bags.