Superstar

Monica Barreneche's Ethereal Mu Bags Campaign

By: Marissa Brassfield - Published: Jul 1, 2009   Updated: Jul 28 2011 • References: monicabarreneche and behance.net
This photo shoot by Mónica Barreneche for Mu Bags blends together several of my favorite themes. The model rocks color-popping eyeshadow in each shot that matches her equally-bright handbag; in several, she wears papercraft accessories like a giant Renaissance-era collar or an origami chrysanthemum.

Throughout the shoot, Mónica Barreneche uses white—both on the model and in the background—so that the bright makeup and Mu Bags catch the viewer's eye first. Lovely!

Implications - Consumer purchasing habits are influenced by whether or not an item allows them to express their individuality. As such, the fashion industry is introducing makeup and purse combinations that match in order to give consumers a sense of customization. Corporations in other industries can follow a similar approach and provide consumers with products that complement other goods.