Matching Makeup to Purses
Throughout the shoot, MÃ³nica Barreneche uses whiteâ€”both on the model and in the backgroundâ€”so that the bright makeup and Mu Bags catch the viewer's eye first. Lovely!
Implications - Consumer purchasing habits are influenced by whether or not an item allows them to express their individuality. As such, the fashion industry is introducing makeup and purse combinations that match in order to give consumers a sense of customization. Corporations in other industries can follow a similar approach and provide consumers with products that complement other goods.