As part of the beer brand's eco-friendly 'Red Leaf' campaign, these Molson Canadian 'Plantable Coasters' are being placed in specially marked boxes of the brew.
The coasters, which state their purpose and the motivation behind the endeavor, are colored with the brand's signature hues; white, red and blue. When used for their plantable purposes, and maintained properly, the coasters grow into Black Spruces. Incredibly creative, and sure to impress consumers, this is an eco-friendly promotion that is attention-grabbing based on the technology behind the product alone. A seamlessly perfect fit for Molson Canadian's push toward a more sustainable image, this is an innovation sure to inspire similar-minded brands to follow suit.
Eco-friendly, understated and well-intentioned, these coasters are bound to generate buzz and eco-credibility for the beer brand.
Stats for Seed-Like Beer Mats
Trending: Older & Average
Research: 2,271 clicks in 198 w
Interest: 1 minutes
Concept: Molson Canadian 'Plantable Coasters'
Related: 49 examples / 38 photos
Segment: Males, 18-55
Comparison Set: 18 similar articles, including: zero-gravity roller coasters, spongey stone drink mats, and grocery trolley roller coasters.
Seed-Like Beer Mats
More Stats +/-
Spongey Stone Drink Mats
Zero-Gravity Roller Coasters
Grocery Trolley Roller Coasters
Defiantly Daring Doilies
Tentacled Beer Chalices