These Molson Canadian 'Plantable Coasters' are Eco-Friendly

By: Courtney Scharf - Published: Jul 11, 2012 • References: molsoncanadian & designtaxi
As part of the beer brand's eco-friendly 'Red Leaf' campaign, these Molson Canadian 'Plantable Coasters' are being placed in specially marked boxes of the brew.

The coasters, which state their purpose and the motivation behind the endeavor, are colored with the brand's signature hues; white, red and blue. When used for their plantable purposes, and maintained properly, the coasters grow into Black Spruces. Incredibly creative, and sure to impress consumers, this is an eco-friendly promotion that is attention-grabbing based on the technology behind the product alone. A seamlessly perfect fit for Molson Canadian's push toward a more sustainable image, this is an innovation sure to inspire similar-minded brands to follow suit.

Eco-friendly, understated and well-intentioned, these coasters are bound to generate buzz and eco-credibility for the beer brand. Stats for Seed-Like Beer Mats Trending: Older & Average
Research: 2,272 clicks in 202 w
Interest: 1 minutes
Concept: Molson Canadian 'Plantable Coasters'
Related: 49 examples / 38 photos
Segment: Males, 18-55
Comparison Set: 18 similar articles, including: zero-gravity roller coasters, spongey stone drink mats, and grocery trolley roller coasters.